Notifications

Boost retention with push notifications

Push notifications are one of the most effective retention levers an app has: a useful message, sent at the right time, brings users back and keeps them active over time.

Try appwin Notifications

The push notification automation analytics screen in appwin

Features

A notification for every step of the journey

Onboarding, promotions, reactivation: all your campaigns go out from the dashboard where you already run your app.

Analytics

Sent, delivered, opened, clicked: follow each campaign’s results day by day to improve the next ones.

A/B tests

Test several versions of the same notification, split your audience between them and compare their open rates.

Automations

Trigger a message after an in-app action: a welcome note 24h after a user opts in, or a weekly reminder at each user’s local time.

Audiences

Build segments by platform, plan, language, session count or last visit. For example: free iOS users who haven’t been back for 7 days.

Automations

A visual editor for your journeys

No code needed: choose who enters the journey, what triggers it and how long it runs. Your own events join the list of triggers.

Good to know

Why you absolutely need appwin Notifications

3× more

retention for users who receive a notification in the first 90 days.

Source: Airship, 2017, study of 63 million users

A notification sent at the right time is a user who comes back.

Try appwin Notifications

A man working on his laptop at a table by a window

Templates

Discover our automation templates

Automation preview
1. EntryTrigger: onboarding_completed
2. Wait1 hour
3. Push notificationWelcome aboard! 👋nowYour account is ready: your first step is waiting.
4. ExitEnd of journey

Automation preview

EntryTrigger: onboarding_completed
Wait1 hour
Push notificationWelcome aboard! 👋nowYour account is ready: your first step is waiting.
ExitEnd of journey

How it works

Your first notifications in 3 steps

Choose your audience
Pick the users to reach: iOS or Android, free or subscribed, inactive for a few days…
Create an automation
Pick the trigger and write your message. It goes out on its own, to the right user.
Track the stats
Sent, opened, clicked: see what works and fine-tune your next campaign.

Try appwin Notifications

FAQ

Push notifications: frequently asked questions

A short message an app shows on the phone’s screen, even when the app is closed. It brings the app back to mind at the right moment: something new, a forgotten cart, a streak about to break. Users opt in once and can turn it off at any time in their settings.

Install the appwin SDK in your app (iOS, Android, Flutter or React Native) and connect your push keys: APNs for iOS, Firebase Cloud Messaging for Android. Campaigns and automations are then built in the dashboard, with no new app release. The integration guide walks through each step.

Yes, when they are useful. Studies by push platforms show that users who receive at least one notification in their first 90 days stay around three times longer. A personalized message is also opened about four times more often than a generic one.

There is no magic number: an expected message, like a reminder the user asked for or a streak in progress, lands better than three promos a week. Start from a precise trigger rather than a calendar, target a narrow audience, and check open and click rates before sending more.

Only for the setup: a developer adds the SDK and the push keys once. After that, the whole team builds campaigns, automations and A/B tests in the dashboard, without touching code or going back through the stores.

For the most part, yes: campaigns, automations, audiences, A/B tests and statistics. The difference is that your notifications live next to the rest of appwin (support, revenue, analytics): a segment can start from a user’s subscription, for instance, with no export or integration to maintain.

Guide