Revenue

Track your app’s real profitability

Your revenue and your TikTok and Meta ad spend, finally together in one dashboard! Analyze your MRR, LTV, acquisition cost and real profit, all without an MMP!

Try appwin Revenue

The Profits screen of the appwin Revenue module: revenue received, acquisition spend, real profit and margin over 7 days

Features

Your revenue and acquisition data, in one place

Revenue, subscriptions, campaigns and conversions: every number behind your profitability.

Your real profit, day by day

Revenue received on one side, ad spend on the other: appwin works out your profit and margin, estimated from your users’ LTV.

All your subscription metrics

MRR, LTV, active subscribers, trial conversion and churn, synced and tracked day by day.

Track your acquisition campaigns

Connect TikTok and Meta and find the spend, installs and ROAS of every campaign in one table, to steer everything from one place.

Live transaction feed

Every trial, new subscription or renewal shows up the moment it happens. You see the effect of a campaign or an update right away, and watching sales come in live is the best motivation there is!

Demo

Your Revenue dashboard on video

From your first subscribers to your MRR taking off, discover appwin Revenue, the tool that supports you at every stage of your growth.

Good to know

Why you absolutely need appwin Revenue?

4.6%

of apps reach $10K in monthly revenue within two years.

Source: RevenueCat, State of Subscription Apps

To make the difference, you need to steer knowing what each user brings you, and what they cost you.

Try appwin Revenue

A man works on his laptop, sitting at a table by a window

How it works

The Revenue module in 3 steps

Connect your revenue source
Connect your source (e.g. RevenueCat): your purchases and subscriptions arrive in real time, and appwin even pulls in your transaction history.
Plug in your ad networks
Connect your ad networks (TikTok, Meta, Apple Search Ads…) to see your acquisition spend come in day by day.
Analyze your real profit
Your spend and revenue finally in one place: appwin lets you steer by tracking your profit in real time, all without an MMP!

Try appwin Revenue

FAQ

Frequently asked questions about Revenue

The module that brings your app’s revenue and its acquisition spend together: MRR, subscribers, LTV, campaigns, ROAS and real profit, on dashboards you build.

Revenue and subscriptions come from RevenueCat, ad spend from your TikTok and Meta accounts. appwin never mixes what networks report with what it observes itself.

No. appwin puts your spend next to your revenue without a third-party attribution tool. If you already use Adjust, it can be added for the spend side.

From your revenue received, your acquisition spend and your users’ LTV, which you can adjust. It is an estimate, flagged as such on screen.

A new purchase arrives almost immediately by webhook. Spend for the current day stays partial for a few hours, while the networks consolidate it.

Connect RevenueCat to your project, then your ad accounts if you wish. The Revenue guide covers the metrics and building dashboards.

Guide

Steering your app’s profitability

Don’t judge a campaign by its CPI

A campaign that brings in lots of cheap installs isn’t necessarily profitable. What matters is what those users bring in: compare the revenue generated to the spend, campaign by campaign.

Set a maximum acquisition cost

From your LTV, work out how much you can pay to acquire a user, and never go above it.

Test your price and your paywall

Price is one of the most underrated levers. A few euros more, or an annual plan put forward, can move your MRR far more than a new acquisition channel.

Watch churn from the first month

Most subscribers leave at the first renewal. A spike in cancellations early in the cycle often points to a problem with perceived value or with what the paywall promises.

Think in net profit

Once store fees (15 to 30%), refunds and ad spend are taken out, the figure that matters is what actually lands in your account. That’s what tells you whether your growth is healthy.

Solutions