Your listing scored by AI
Name, subtitle, keywords, screenshots and reviews: each one gets a score, a finding and concrete suggestions to copy.
Features
Everything you need to optimize your listing
An AI audit, your keywords, your reviews and your competitors, on the App Store and Google Play.
The keywords you rank for
Track your positions, find the terms your app already shows up for, and check their difficulty before setting a goal.
Reply to reviews quickly
Replying to a review can lift your rating. AI drafts the reply in the tone you pick, you read it over and publish it on the store.
Keep an eye on your competitors
Appwin regularly captures the listing of the apps you follow and logs every change: title, description, icon, screenshots, price.
Dashboard
All your ASO in one module
Performance, listing content, screenshots, keywords, reviews, competitors and top apps, on the App Store and Google Play alike.
Good to know
Why you absolutely need appwin ASO?
×2.5
conversion rate for a product page tailored to its audience.
Source: Apple
FAQ
Frequently asked questions about ASO
App Store Optimization: working on your listing on the App Store and Google Play (name, subtitle, keywords, screenshots, reviews) to show up higher in search and turn more visitors into downloads.
Every part of the listing is checked: the space used in the name and subtitle, keywords, the number and quality of screenshots, the average rating, replies to reviews. AI turns this into a score, a finding and suggestions to copy.
Apple doesn’t publish that list. Appwin runs a scan: it tests terms drawn from your listing and reviews, and checks where your app shows up. You then track the most useful ones.
No. Nothing is published to the store without your action, neither the listing content nor the AI-drafted replies to reviews.
Add an App Store Connect key for iOS and a Google Play service account for Android, each on its own. The ASO guide covers every step.
For managing your own apps’ listings, yes: audit, keywords, reviews, competitors and top apps. And all of it next to your revenue, your notifications and your support.
Guide
Optimizing your store listing well
Use all the space in the name
The name and subtitle weigh heavily in search: put your main keywords there rather than a slogan.
Polish the first three screenshots
They are the ones seen in search results. Each screenshot should say clearly what the app does for people.
Reply to negative reviews
A quick reply reassures visitors, and often leads the author to revise their rating.
Aim for reachable keywords
Start with medium-difficulty terms where you can make the top 10, rather than the most contested ones.
Translate your listing
Each market has its own keywords. A listing in the visitor’s language converts better.
Watch what your competitors do
When a competitor rewrites its title or screenshots, it has often found something. Look at what.
Solutions
Discover appwin’s other features
MarketingCreative Studio
The best ads and organic posts in your market, the apps on the rise and the creators behind them, saved in your collections.
AnalyticsRevenue
Your indicators consolidated from RevenueCat: revenue, MRR, active subscribers, conversions, churn.
AnalyticsAnalytics
Track your app’s events, build your dashboards and replay sessions to see where your users get stuck.
Engagement and retentionNotifications
Push campaigns, segments and behaviour-triggered automations. Test the message before sending it to everyone.
Engagement and retentionCustomer support
Messaging built into your app, macros, an FAQ base and automatic translation. Your users write, you answer from the dashboard.
Engagement and retentionCommunity
A community feed built into your app: your users post, comment and help each other. You moderate from the dashboard.
PlanningPlanner
Boards, sprints and tickets built for a mobile release cycle, with specs written together right next to them.
