Adjust: acquisition spend in Finance
Connecting Adjust brings the spend side of Finance: what you spent on acquisition, and how many installs it brought.
On its own it is only a cost counter. Crossed with RevenueCat, it is what lets you compare a cohort's revenue with what it cost.
Read-only access. Appwin queries the reporting API, creates no campaign and changes no tracking setting.
1. Get the account API token
The API token is at account level, not app level, and is only accessible to administrators.
In Adjust: avatar top right → Account settings → API token section. If no token is shown, click Generate.
Regenerating the token invalidates the old one for every integration using it, not just Appwin. Check what depends on it before clicking.
2. Collect the app tokens
One token per platform, 12 characters each.
Adjust → AppView → select the app → Settings (gear) → "App token".
| Field | Where |
|---|---|
| App Token iOS | AppView, on the iOS app |
| App Token Android | AppView, on the Android app |
The Android token can be left empty if you have no Android app. The iOS side works on its own.
3. Enter them in Appwin
Settings → Projects → your app → Integrations → Adjust.
| Field | Value |
|---|---|
| API Key (secret) | aBcDeFgHiJkLmNoPqRsTuVwX |
| App Token iOS | 4w565xzk3d90 |
| App Token Android | 2k9fj1lp7c40 |
What it unlocks
| Metric | Contents |
|---|---|
| Marketing spend | Acquisition spend over the period |
| Installs | Attributed installs |
Both come as a single value, as a time series, and as a series broken down by:
- network - Meta, Google Ads, Apple Search Ads…
- campaign
- country
That breakdown is what makes the data useful: "we spent €4,000" says nothing, "€4,000 of which 60% went to a network that brings 12% of the installs" says something.
ROAS
Return on ad spend (revenue ÷ spend) is declared as a cross-source metric between Adjust and RevenueCat, but its computation is not shipped yet. Seeing it appear will require both integrations connected; in the meantime, the two series read side by side.
Freshness
Adjust figures are cached for 15 minutes for a current period, 1 hour for a closed one. Attribution data consolidates over several hours on Adjust's side: a same-day number is always partial, however fresh the cache.
Troubleshooting
| Symptom | Likely cause |
|---|---|
| 401 on every call | Token regenerated on the Adjust side, old token still saved |
| No token visible in Adjust | Account without an administrator role |
| Spend at zero | Costs only come through if the network is connected inside Adjust |
| Installs with no spend | Same cause: attribution works, the cost is not shared |
| Only one platform | The other platform's app token is not filled in |
Next
- RevenueCat - the revenue side
- Finance - where these series are displayed